Lior Bachar – Group CEO
Has vast experience in the field of real estate ventures, location and enhancement of lands, and success in obtaining permits and working with the authorities.
Lior has been active since 2009 in the field of urban renewal.
In this context, he has been in charge of enlisting and promoting some 30 projects in National Master Plan 38, and for the permits issued to the company in this field.

Eran Barak – VP Marketing
Holding a BA in communications and management, Eran has served for the past eight years as a lecturer on marketing and branding at the College of Management.
Eran has more than 15 years of experience in managing diverse marketing and sales arrays in Israel and abroad.
He has collaborated on the formulation of many marketing strategies, and led dozens of marketing campaigns, branding processes, and advanced sales deals for residential projects, as well as for income-producing real estate.

Nataly Slavin – CFO
Holding a BA in economics and management, Nataly also holds certificates in payroll accounting and bookkeeping.
Nataly has some 15 years of experience in money management and accounting.
She is directly responsible for the company’s financial management, the process of accompanying projects in working with the various banks, cash flow and budget management, and working with company suppliers.

Daniel Gefen – Clients realation Manager
Holds a BA in business management with a specialty in financing, from IDC Herzliya.
Daniel manages the field of licensing and planning, and closely accompanies the processes of obtaining permits with the authorities, as well as the architects and various consultants.
In addition, he is responsible for enlisting new projects as part of the company’s business development.